The brief Version: From 2009 to 2013, expert matchmakers JoAnn and Steve Ward hosted VH1’s “Tough enjoy.” During the period of six conditions, this mother-and-son duo presented their particular talent for motivating, suggesting, and sometimes giving an actuality check to people looking for really love. You should definitely in tv series business, the duo operates Master Matchmakers to simply help singles find a relationship through matchmaking and big date training. Master Matchmakers provides individualized guidance and vetted fits to singles nationwide. Now, the group has also innovated a mobile program also known as like Lab that authenticates the identification of a stranger before going on a date. In every respect of internet dating milfs, the Ward family members supports higher truthfulness and count on.


In 2003, Steve Ward thought he was on their way to becoming an investment banker. He was 22, just out of school, and about to start his profession, but initially he chose to assist his mother away with her matchmaking business.

JoAnn Ward had a skill for dealing with men and women, but not with technology. She was still using filing cabinets, along with her son desired to update the girl to an on-line database and internet site. The guy expected that it is an easy task. After that, when a prospective customer questioned him for a male’s viewpoint, he carried out 1st intake interview and started initially to advise matches.

He found making use of client and paired this lady up on an initial go out. She and her big date hit it off and had been eventually interested to-be hitched. Steve’s initial introduction was a rousing achievements, and just like this he had been hooked.

One minute generation matchmaker and President at Master Matchmakers, Steve guides men and women toward satisfying relationships with honesty and credibility. They are well-practiced at providing advice to singles. Alongside their mother, he co-authored a manuscript called “Crash program crazy.” Throughout their efforts, he dreams to improve the matchmaking experience for singles.

Master Matchmakers conducts personal interviews and background checks to completely learn consumers before giving all of them on a night out together. Certified mentors and registered therapists behave as individual coaches and a passionate team of full-time matchmakers function side-by-side with your mentors assuring conscientious, hand-selected introductions along with personalized guidance from decades of specialist knowledge.

With an extensively viewed TV show, “Tough admiration,” this tiny regional matchmaker widened into an all over the country boutique, helping singles in every 50 says.

“we are accepting panel from 20 to 40 new clients 30 days now,” Steve stated. “we have developed into a complete size solution able to helping anyone who labors in love.”

These days, through the use of technology to enhance the dating lifetime of singles, Steve features pioneered a cellular program known as prefer Lab, which will verify an individual’s photograph, authenticate their particular identity with your own knowledge quiz or cellular phone search, and operate a criminal record check aswell.

“in a day and time of meeting over mobile very first when considering dating, we designed prefer Lab to convey confidence as a site toward whole dating business,” Steve demonstrated, “however for those selecting a high-touch, personal experience we are going to continue steadily to supply our very own best-in-class, personal training and specialist matchmaking services.”

Steve and JoAnn Honed Their Date training Via “Tough Love”

Upon signing up for Master Matchmakers, Steve utilized their company impulse, social instinct, and style for informing it like it is always to display all of that a matchmaker could be and carry out. This is why, he with his family soon gained a lot promotion and interest, culminating in VH1’s reality tv series “Hard adore,” which ran for six conditions.

From 2009 to 2013, Steve and his mother hosted and created this program about singles and couples in several stages of online dating and union crises. They may be straightforward people that understand how to get results.

“thanks plenty for guiding me across the ‘dating trip’ that generated Ryan. We are very happy. He includes really to living that i might struggle to develop by yourself. I never believed in soulmates before, but child are I a believer today!” — Maya, a Master Matchmakers client

After period one, Steve respected the helpfulness of a love bootcamp, of hearing from somebody who will tell you the real truth about your self as well as your interactions. The guy made a decision to include a romantic date training service to complement and bolster their own matchmaking.

“We wished to provide renewable ways in which we’re able to add worth to a person’s sex life,” the guy informed united states. “We began to develop an application that people thought had been really unique and customized, based on the method we were recognized for: hard really love.”

The rise in popularity of the tv tv series plus the development of the web during the time allowed Master Matchmakers to syndicate their solutions all over the country.

Date Coaching, Matching, and Vetting for folks in All 50 States

Master Matchmakers has evolved a great deal since 2003, when posting and transferring pictures via a pc had been tiresome and complicated. In those days, it actually was a business criterion that matchmakers won’t program their customers pictures of these possible big date. Your client was required to trust their pro evaluation of elegance and being compatible.

Today technological advances enable Steve and his team to delve much deeper and offer much more than simply an image. Down seriously to the last information, these matchmakers need to know every thing in order to generate an informed match. A complete bio and history check is actually standard operating process of this exclusive matchmaker.

Delivering personalized solution into the whole nation, the Ward family has the ability to assist a huge selection of eligible singles find the person of these goals.

An egalitarian matchmaker, Steve denies the concept of an antiquated business model where males spend exorbitant costs to meet women who spend absolutely nothing. Master Matchmakers addresses women relatively and pleasantly.

“I serve a top-quality lady,” Steve mentioned. “I focus on ladies who are highly driven, successful, attractive, informed, and looking to get to know their own equivalent or much better.”

Date Coaching

In their day training, Steve leaves a focus on knowing options being available to functioning on all of them. He encourages self-awareness, maybe not self-consciousness. The guy talks about moving the paradigm and the removal of self-imposed barriers so that the customer is able to meet “one.”

“My personal mentoring gives them the capability to optimize the opportunities which come their unique means also to notice those options,” the guy described. “i am a numbers man, so it is everything about frequency and readiness.”

The guy and his awesome team of educated mentors fulfill face to face to determine habits, break bad behaviors, while making a strategy based on how discover, form, and keep an excellent union. It’s no surprise their site describes date coaches as “the blade and guard within sex life.”

“In most cases we just work with helping people develop their own minds,” Steve mentioned, “to attempt to give consideration to why it could operate– perhaps not exactly why it will not work.”


These matchmakers advocate individually. Work is always to organize introductions with suitable and vetted people. Clients agree upon a certain number of introductions beforehand, and also the matchmakers come up with a tailored method supported by decades of expertise inside the dating video game.

“we are extremely tactical regarding it,” Steve said, “therefore give comments on the way. We allow the client real positive criticism which they would not get every other way.”

Master Matchmakers grab their particular time interviewing and receiving understand their customers so that they can make smarter suits. The purpose, Steve said matter-of-factly, is to get gone the customer by combining them up with a compatible match.

Occasionally meaning giving some guidance (or a firmly worded truth check) to consumers. The mindset regarding the single is equally as important because individuality of these date.

Also essential, Steve informed you, may be the capacity to talk realistic expectations. “I’ve discovered through the years to walk a superb line between giving someone wish and providing somebody delusions.”

Background Checks

Before accepting any client, Master Matchmakers carefully investigates see your face’s background. This may involve sets from social networking users to criminal record. The group has a wealth of data at their particular fingertips to make certain that each of their customers are on the up and up.

“undoubtedly and out, we possess the greatest level of direct access to controlled data — more than any kind of matchmaker in the nation,” Steve boasted. “we are fundamentally, for every intents and functions, personal detectives.”

Master Matchmakers only signifies folks after vetting their unique background. Whoever signs on agrees to these types of an arrangement. Fostering count on and honesty, these matchmakers make sure their customers tend to be upstanding individuals worthy of getting matched up. This amazing feature gives the group a competitive side for singles selecting some added safety and in-depth analysis.

“we have included lots of technologies during the last four years,” Steve stated. “which enables united states to do our jobs better and much more properly than other matchmakers on the market.”

Love Lab Uses criminal background checks to help keep Daters Safe

Recently, Steve has had on an ambitious undertaking, producing a dating source for singles. He is taken the verification technology used by Master Matchmakers and condensed it on to a mobile software called admiration Lab. Now everyone can look online to confirm the identification of a night out together before meeting directly.

This might be a significant item for singles exactly who place themselves at risk by going on a date with somebody they do not actually know.

“we wish to come to be a directory,” Steve explained, “to verify internet dating profiles and just assist people get more price off these applications and services.”

Really love Lab makes use of Master Matchmakers’ vetting techniques to deliver the current dater some comfort. Before you go on a date, users can login to learn if someone else is actually just who they claim as (and whatever they state they seem like).  This cost-free cellular application was launched in Sep 2013 and has already been growing the get to since that time.

“We’re in the middle of an advancement of our item,” Steve mentioned. “We would like to be an impartial verification service for the entire relationship business.”

The software allows customers self-verify their particular identity and check up on the identity of someone otherwise. Soon you are able to enter a phone number, email, or username connected with a Love Lab profile to see if some body you came across on the web had been confirmed. Everyone else must verify their particular details. Possible validate the photographs, for-instance, if you take and posting an instant selfie to enjoy Lab that is assessed and versus your own profile photos for likeness.

With an intensive and careful verification procedure, these dating innovators aspire to create a product that decreases the dishonesty, fraudulence, and threat rampant in online dating.

“I am not thus worried about creating a huge amount of money overnight. I am really trying to build something that individuals are likely to want to use and recommend — and a service that solves a rather major issue.”

The Master Matchmakers group Provides a Close-Knit, Family Feel

Master Matchmakers is actually a family-run business. JoAnn Ward is the President, her son is the Chief Executive Officer, and her child could be the Executive Director of customer Relations. A lot of their matchmakers and go out coaches have already been using business consistently and so are significantly invested in the prosperity of every customer.

“We operate Master Matchmakers like children. There is a tremendously boutique-style strategy,” Steve revealed, adding, “My personal mommy has actually always asserted that the single thing that technologies can not replace is quite personal service.”

JoAnn features a vibrant individuality that sets the tone when it comes to business all together. The Ward family members is all about advising it enjoy it is actually and helping folks by being direct.

“We grab the same show on the obligation into the company,” Steve mentioned, “but she actually is much more involved with producing the achievements in our client’s life.”

Not too long ago, Steve has had a lot more of one step straight back from customer try to focus on the growth of the Master Matchmakers company and expansion regarding the enjoy Lab software. The guy allows their mom take the reins regarding the client part, and even though they don’t really usually concur regarding the proper strategy.

“we now have disagreements concerning all of our consumers everyday in fact,” the guy said good-naturedly. “If we differ, though, it’s my job to allow her to win because we made a package in the past that she would have final say within the matchmaking organization and I also will have last state in the entertainment efforts.”

That agreement seems to be advantageous to all involved â€” this mother-son group bills each other off to supply daters individualized support and scientific ease.

Success is Measured by How Happy the customers Are

Over many years, Steve has observed a lot of success stories of pleased partners which came across, bonded, and found love using Master Matchmakers. Their particular client product reviews page is filled with reviews from happy customers.

“I’d like to believe 99percent of the people who chose me personally should do it-all once more,” he mentioned, “and that I’m pleased with that.”

He informed us about a specific girl who was smart and effective in demand for some direction inside her love life. Steve took their on as a client and started training the girl become even more open-minded. He paired their with a few single men but had not located a fantastic fit.

To increase insight into her individuality, Steve asked their in order to a personal reference page. Her reaction amazed him. “She felt comfortable enough to go to an ex who was simply already remarried,” the guy recalled. “She truly opened to him and acknowledge that she is going through this knowledge, doing some soul-searching and reflecting about what she could perform in different ways in order to meet ‘the one.'”

Her ex wound up supplying the girl path into love. He recommended she satisfy a buddy of his. The capture had been that buddy lived in Seattle while she lived-in nyc. But she’d already been coached becoming open-minded to possibilities, thus she approved provide chances. After a series of effective dates, she finished up relocating to end up being closer to this man, who is today her fiancé.

“She provided me with this breathtaking recommendation for conference this individual,” Steve said. “the truth that i really could indirectly influence somebody to make sure that, even without introducing the woman to ‘the one,’ she nonetheless credits me personally — if you ask me, that’s something to end up being pleased with.”

Master Matchmakers Blends private provider With Technology

Instead of becoming a financial investment banker, Steve Ward has utilized his skills as a business person, spokesperson, matchmaker, and go out advisor to move Master Matchmakers inside technological get older. Their unique recently developed app, fancy Lab, will be the next move in providing singles a safe internet dating ecosystem with full background records searches.

“We’re in a position to check out some people’s history very thoroughly — a lot more thoroughly than nearly any various other matchmaker available to you,” Steve stated. “I really shrunk that technology into Love Lab, but Master Matchmakers still uses it in regards to our customers’ reasons also.”

With upfront information, hand-picked fits, and proven times, Steve seems to corner the market on online dating from start to finish.

“All of our focus is really having the ability to supply beneficial sources to prospects inside the whole relationship ecosystem,” the guy said. In the event the large praises of their previous customers are any indication, he is been greatly successful thus far.